We’re turning to the use of images more and more to help us decided or make decisions on what to read and what to purchase. The shift from traditional text to visual information has moved pretty quickly in the last decade or so.
But it is hard to determine how much of this change is due to personal preferences and how much is due to a greater reliance on visual cues in the information environment and the tools that allow us to access them.
Advertises that used simple display text now often use graphics, graphs, animation, and video to draw in attention. And when we’re deciding what to read, how to cook, or where to go, image technology is rapidly becoming the default or gold standard for presentation. If it doesn’t say click me, will you click?
I’m not an attempt to answer this question, by combining social and cognitive psychology and visual cognitive psychology to learn more about how decision-making is influenced by images. What effect do images have on our decisions? Which types of images influence our decisions the most?
And the reason why. I’m not a psychologist or mental health doctor. 🙂 Hopefully I’m presenting something to take notice of. Don’t let the images make your first decision. But, Images play an important part of our perceptions. The first image one sees is perhaps the one image that sticks with someone regardless of the truth. Videos and images are edited for impact. As a human being, no matter how horrific what they depict, we can look away from the screen. But, we don’t and the damage is done.
Most people consume media with what they want to know and what they believe. It’s an action that is a classic part of war propaganda, or the fake news game as the latest version of the propaganda game is called. Videos and images are carefully crafted to influence the masses, convince them to see one way of the truth and convince them of a certain outcome.
We are as familiar with these types of images as anyone. For example, photos of Iwo Jima, holding their hands as they watched the execution of a captured Marine. This type of image would never be approved for placement in any context other than at war.
I’m Glad You Clicked
As people we click on something that is designed to make us click it because that’s what good copywriters are trying to do. Get us to click on something. I’m not trying to sell you anything.
That’s unless you’d like to purchase some of my 3dart?? 🙂
Brick and mortar stores are rapidly closing and due to lock down orders around the country the only way to see a product will soon be entirely online. Or, some awful roadside billboard acting as the real culprit in distracted driving cases. Power to the people. Lead them to water, they’ll eventually drink even if it’s poison.
Including a multitude of things we label as click bait.
Sweet Sexy Lollies
Well, in the normal world and the world which is currently the net. Click bait “clicks” out numbers and out paces all other types of links you’ll click on. View the link that’s an impression. Click on the link that’s an action. Advertisers and copyrighters look for those that click on links.
OOPS How did this get here?
Thoughts & Ideas, Joseph Kravis 🙂
External Art On Flicker
Categories: Thoughts and Ideas